square cookie
oreo & minecraft
OREO changed its recipe, and we were nervous about whether people would love it. So, we created a tasting experience they wouldn’t forget. In a collab with Minecraft, a world where nothing round exists, we got people to bite our cookie into a square to unlock an AR experience, tasting it for the first time in an epic way.
COMING SOON!
hidden truth
band news
By hacking a built-in YouTube feature, we revealed hard truths about domestic violence. When viewers watch our series and type '180' (Brazil’s anonymous tip hotline), they can hear the victims’ untold stories.
the smallest gym
meta quest & puma
To launch the Meta Quest 3, we turned a Puma's store fitting room into a mini workout space, showing that even the smallest areas can become a gym.
stresswaves
cigna healthcare
The world’s first voice-activated tool that assesses people's stress levels through a simple chat, making diagnostics shame-free and accessible to all. Take the test here.
do it for yourself
o boticário
Women are so pressured to overperform that even taking a small break makes us feel bad. This is a little reminder that it's okay to let go sometimes. All those tasks on our to-do lists will turn out just fine.
ge gallery
general electric
São Paulo banned billboards years ago, but GE products require a huuuge canvas. To get around the law, we created ads for wind turbines, trains, and engines disguised as graffiti. Then, we educated people through online content, including a cool AR experience.
the beauty of flowers
o boticário
O Boticário's most popular perfume line is Floratta, with four different fragrances, all inspired by and created with flowers.
The 5% Pledge
Cigna Healthcare
Real change in the workplace needs to come from the top. As a long-time mental health advocate, Cigna challenged the CEOs of its own clients (think Google, Meta, and more) to commit weekly time to implementing wellbeing initiatives within their companies. Take the pledge here.
deodorant sale
o boticário
Brazilian summers are tough but we found a fun way to make sure everybody had deodorant on.
Fast Learners
panamericana
School of Art
Panamericana's summer courses are for those who want to learn fast in a short time. Okay, perhaps not that fast, but still.
fiction
side hustle
Off Flip Literary Award
Off Flip is a parallel event to Brazil's most important literary fair, FLIP. In addition to the panels, talks, and debates, the organisation also runs a competition to select short stories and poems. My story was chosen by a jury of prominent writers and later published in a collection that can be downloaded here.
Submarino
A zine composed of short stories by 20 authors, mine takes place in an OB-GYN clinic in my hometown, Recife. The launch took place at Feira Des.gráfica and Feira Miolos, two important independent book fairs in Brazil. The publication was organised by writer Ronaldo Bressane and designed by La Tosca.
