Do It For Yourself
O Boticário
In a world that celebrates productivity and performance, women are especially affected by the idea that we need to be perfect in many different areas. So much so that even taking a five-minute break makes us feel guilty. This campaign is a reminder that it's okay to let go sometimes. All those things on our to-do lists will end up just fine – well, most of them. So go ahead and stop postponing your self-care moments.
NEW BRAND TAGLINE
The campaign tagline was printed on the new packaging and soap bars.
It got so popular it even became a meme.
Sometimes your soap bar gives better advice than most people.
Take good care.
Do it for yourself.
